Marketing and the 3 C’s: Words to Ignore at Your Peril
Tuesday, December 18th, 2007
Customers
One morning I was sitting with a client when his phone rang. He picked up the phone and had a heated conversation with the caller. He then said goodbye and slammed the phone down saying, “Customers!” Haven’t we all had that feeling? But you can’t beat listening to the customer. We recommend not only surveys, which are an excellent tool for gathering intelligence, but also face-to-face meetings where you really get to hear the good, the bad, and the ugly. You need to listen hard to your customers to improve your value proposition and avoid the commodity trap, or worse, the irrelevance trap! (more…)
Founder and
president of IT Exchange Group, Dana Toland oversees conference programs and services, as well as operations. Under Dana's
leadership, IT Exchange Group has evolved into a premier strategic marketing and meeting planning company primarily serving
companies in the IT industry. She has over fourteen years of experience in event marketing and operations, and was previously
employed by Daratech, Inc. and Relocation Resources International.