Maximize This Year’s Marketing Budget
Tuesday, January 8th, 2008
I was surprised by the results of a recent survey. They showed that 95% of meeting planners said their organization does an adequate job of sharing information across departments revealing the total sum of meetings costs and identifying suppliers. But when asked if they must use, or even consider using, the suppliers with volume agreements, almost 50% of the planners said they had no such restrictions. (Meeting News Nov. 2007) This doesn’t make sense. It isn’t enough to wrap your arms around total meeting spend. Companies must leverage this knowledge and spend to significantly lower and/or avoid internal and external costs.
The best way to achieve this goal (and savings!) is to implement a Strategic Meetings Management Program (SMMP). (more…)
Founder and
president of IT Exchange Group, Dana Toland oversees conference programs and services, as well as operations. Under Dana's
leadership, IT Exchange Group has evolved into a premier strategic marketing and meeting planning company primarily serving
companies in the IT industry. She has over fourteen years of experience in event marketing and operations, and was previously
employed by Daratech, Inc. and Relocation Resources International.
Vice President of Marketing of IT Exchange Group, Vicki works on all aspects of strategic and tactical marketing. She manages much of the conference planning and logistic services. Vicki has over fifteen years experience in marketing and creative services and was previously employed at Daratech, Inc. and the International Data Group.