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	<title>IT Exchange Group Blog</title>
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	<link>http://www.itexgroup.com/blog</link>
	<description></description>
	<pubDate>Tue, 08 Apr 2008 17:44:47 +0000</pubDate>
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		<title>Sustainable Marketing</title>
		<link>http://www.itexgroup.com/blog/sustainable-marketing/</link>
		<comments>http://www.itexgroup.com/blog/sustainable-marketing/#comments</comments>
		<pubDate>Tue, 08 Apr 2008 17:44:05 +0000</pubDate>
		<dc:creator>Dana Toland</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[planning]]></category>

		<category><![CDATA[sustainability]]></category>
<category>marketing</category><category>planning</category><category>sustainability</category>
		<guid isPermaLink="false">http://itexgroup.com/blog/?p=29</guid>
		<description><![CDATA[Sustainability is a concept that is back in fashion after decades of unsustainable excess. It is not a concept just for agriculture and energy, but for marketing strategy as well. Sustainable marketing is mindful marketing. It&#8217;s careful planning, watchful waiting, and strategic implementation. All companies, both big and small, have limited resources to put into [...]]]></description>
		<wfw:commentRss>http://www.itexgroup.com/blog/sustainable-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why Create an Integrated Marketing Plan?</title>
		<link>http://www.itexgroup.com/blog/why-create-an-integrated-marketing-plan/</link>
		<comments>http://www.itexgroup.com/blog/why-create-an-integrated-marketing-plan/#comments</comments>
		<pubDate>Mon, 31 Mar 2008 22:14:29 +0000</pubDate>
		<dc:creator>Dana Toland</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[goal-setting]]></category>

		<category><![CDATA[integrated-marketing-plan]]></category>

		<category><![CDATA[Marketing-Plan]]></category>
<category>goal-setting</category><category>integrated-marketing-plan</category><category>marketing</category><category>marketing-plan</category>
		<guid isPermaLink="false">http://itexgroup.com/blog/?p=28</guid>
		<description><![CDATA[A couple posts ago I talked about creating an integrated marketing plan. I&#8217;m sure some of you thought it seemed like too much bother. It is a lot of work, but can save you time and money in the long run. Especially with current concerns over the economy, smart marketing is the only way to [...]]]></description>
		<wfw:commentRss>http://www.itexgroup.com/blog/why-create-an-integrated-marketing-plan/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Demystifying Hotel Revenue Management</title>
		<link>http://www.itexgroup.com/blog/demystifying-hotel-revenue-management/</link>
		<comments>http://www.itexgroup.com/blog/demystifying-hotel-revenue-management/#comments</comments>
		<pubDate>Mon, 11 Feb 2008 15:59:06 +0000</pubDate>
		<dc:creator>Dana Toland</dc:creator>
		
		<category><![CDATA[Meeting Planning]]></category>

		<category><![CDATA[hotel]]></category>

		<category><![CDATA[revenue-management]]></category>
<category>hotel</category><category>revenue-management</category>
		<guid isPermaLink="false">http://itexgroup.com/blog/?p=27</guid>
		<description><![CDATA[Have you recently sent out an RFP, and received limited or no response? Are you finding it more and more difficult to find the right hotel at the right price? Are hotels passing on your business without an explanation? If you answered yes to any of these questions, welcome to the club! Many meeting planners [...]]]></description>
		<wfw:commentRss>http://www.itexgroup.com/blog/demystifying-hotel-revenue-management/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Creating An Integrated Marketing Communications Plan</title>
		<link>http://www.itexgroup.com/blog/creating-an-integrated-marketing-communications-plan/</link>
		<comments>http://www.itexgroup.com/blog/creating-an-integrated-marketing-communications-plan/#comments</comments>
		<pubDate>Wed, 23 Jan 2008 16:37:46 +0000</pubDate>
		<dc:creator>Dana Toland</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[IMC]]></category>

		<category><![CDATA[Integrated-Marketing-Communications-Plan]]></category>

		<category><![CDATA[Marketing-Plan]]></category>
<category>IMC</category><category>Integrated-Marketing-Communications-Plan</category><category>Marketing</category><category>Marketing-Plan</category>
		<guid isPermaLink="false">http://itexgroup.com/blog/?p=26</guid>
		<description><![CDATA[People make purchases based on connections they have with a particular product or service. That&#8217;s why we focus on creating strong connections between our client&#8217;s offerings and their target markets to establish long-term relationships between buyers and offerings. Through extensive review and understanding of our client’s needs and vision, we identify the elements that appeal [...]]]></description>
		<wfw:commentRss>http://www.itexgroup.com/blog/creating-an-integrated-marketing-communications-plan/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Maximize This Year&#8217;s Marketing Budget - Part II</title>
		<link>http://www.itexgroup.com/blog/maximize-this-years-marketing-budget-part-ii/</link>
		<comments>http://www.itexgroup.com/blog/maximize-this-years-marketing-budget-part-ii/#comments</comments>
		<pubDate>Wed, 16 Jan 2008 15:12:30 +0000</pubDate>
		<dc:creator>Dana Toland</dc:creator>
		
		<category><![CDATA[Meeting Planning]]></category>

		<category><![CDATA[budget]]></category>

		<category><![CDATA[costs]]></category>

		<category><![CDATA[meetings consolidation]]></category>

		<category><![CDATA[SMMP]]></category>

		<category><![CDATA[spend]]></category>

		<category><![CDATA[Strategic Meetings Management Program]]></category>
<category>budget</category><category>costs</category><category>meetings-consolidation</category><category>SMMP</category><category>spend</category><category>Strategic-Meetings-Management-Program</category>
		<guid isPermaLink="false">http://itexgroup.com/blog/?p=25</guid>
		<description><![CDATA[Last week, we discussed the initial steps involved in creating a Strategic Meeting Management Program (SMMP). As each company is unique, it would follow that each SMMP should be unique. However, there are some underlying steps that should be considered when creating and developing any comprehensive and successful SMMP. These steps include:
Meeting Leadership: Organize a [...]]]></description>
		<wfw:commentRss>http://www.itexgroup.com/blog/maximize-this-years-marketing-budget-part-ii/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Maximize This Year&#8217;s Marketing Budget</title>
		<link>http://www.itexgroup.com/blog/maximize-this-years-marketing-budget/</link>
		<comments>http://www.itexgroup.com/blog/maximize-this-years-marketing-budget/#comments</comments>
		<pubDate>Tue, 08 Jan 2008 16:12:27 +0000</pubDate>
		<dc:creator>Dana Toland</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Meeting Planning]]></category>

		<category><![CDATA[budget]]></category>

		<category><![CDATA[costs]]></category>

		<category><![CDATA[meetings consolidation]]></category>

		<category><![CDATA[SMMP]]></category>

		<category><![CDATA[spend]]></category>

		<category><![CDATA[Strategic Meetings Management Program]]></category>
<category>budget</category><category>costs</category><category>meetings-consolidation</category><category>SMMP</category><category>spend</category><category>Strategic-Meetings-Management-Program</category>
		<guid isPermaLink="false">http://itexgroup.com/blog/?p=24</guid>
		<description><![CDATA[I was surprised by the results of a recent survey. They showed that 95% of meeting planners said their organization does an adequate job of sharing information across departments revealing the total sum of meetings costs and identifying suppliers. But when asked if they must use, or even consider using, the suppliers with volume agreements, [...]]]></description>
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		</item>
		<item>
		<title>Blogging About Blogging - Part II</title>
		<link>http://www.itexgroup.com/blog/blogging-about-blogging-part-ii/</link>
		<comments>http://www.itexgroup.com/blog/blogging-about-blogging-part-ii/#comments</comments>
		<pubDate>Mon, 07 Jan 2008 13:30:06 +0000</pubDate>
		<dc:creator>Dana Toland</dc:creator>
		
		<category><![CDATA[IT &amp; New Media]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[blogging]]></category>
<category>blogging</category>
		<guid isPermaLink="false">http://itexgroup.com/blog/?p=18</guid>
		<description><![CDATA[In Part One of Blogging About Blogging, we gave you a summary of good reasons to start a corporate blog. Now we&#8217;re going to give you some practical tips on actually starting one based on our own recent experience. If you&#8217;ve decided that blogging is right for you, read on&#8230;
Get the Right Software
While it&#8217;s possible to [...]]]></description>
		<wfw:commentRss>http://www.itexgroup.com/blog/blogging-about-blogging-part-ii/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Marketing and the 3 C&#8217;s: Words to Ignore at Your Peril</title>
		<link>http://www.itexgroup.com/blog/marketing-and-the-3-cs-words-to-ignore-at-your-peril/</link>
		<comments>http://www.itexgroup.com/blog/marketing-and-the-3-cs-words-to-ignore-at-your-peril/#comments</comments>
		<pubDate>Tue, 18 Dec 2007 13:40:06 +0000</pubDate>
		<dc:creator>Dana Toland</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[collaboration]]></category>

		<category><![CDATA[creativity]]></category>

		<category><![CDATA[customers]]></category>
<category>collaboration</category><category>creativity</category><category>customers</category><category>marketing</category>
		<guid isPermaLink="false">http://itexgroup.com/blog/?p=22</guid>
		<description><![CDATA[Customers
One morning I was sitting with a client when his phone rang. He picked up the phone and had a heated conversation with the caller. He then said goodbye and slammed the phone down saying, &#8220;Customers!&#8221; Haven&#8217;t we all had that feeling? But you can&#8217;t beat listening to the customer. We recommend not only surveys, [...]]]></description>
		<wfw:commentRss>http://www.itexgroup.com/blog/marketing-and-the-3-cs-words-to-ignore-at-your-peril/feed/</wfw:commentRss>
		</item>
		<item>
		<title>ROFLCon</title>
		<link>http://www.itexgroup.com/blog/roflcon/</link>
		<comments>http://www.itexgroup.com/blog/roflcon/#comments</comments>
		<pubDate>Fri, 14 Dec 2007 13:39:36 +0000</pubDate>
		<dc:creator>Dana Toland</dc:creator>
		
		<category><![CDATA[Friday Fun]]></category>

		<category><![CDATA[IT &amp; New Media]]></category>

		<category><![CDATA[fun]]></category>

		<category><![CDATA[meme]]></category>

		<category><![CDATA[ROFLCon]]></category>
<category>fun</category><category>meme</category><category>ROFLCon</category>
		<guid isPermaLink="false">http://itexgroup.com/blog/?p=20</guid>
		<description><![CDATA[Turning briefly to the wonderful world of internet memes: ROFLCon is coming! Some folks at Harvard (although we would have expected MIT) are putting together this conference focusing on the finest of web weirdness.
Tim Hwang, a ROFLCon founder, says &#8220;With any hope, the conference will be an irreverent celebration of the amateur insanity, the 15-millisecond [...]]]></description>
		<wfw:commentRss>http://www.itexgroup.com/blog/roflcon/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Season&#8217;s Greetings!</title>
		<link>http://www.itexgroup.com/blog/seasons-greetings/</link>
		<comments>http://www.itexgroup.com/blog/seasons-greetings/#comments</comments>
		<pubDate>Tue, 11 Dec 2007 20:43:40 +0000</pubDate>
		<dc:creator>Dana Toland</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[holidays]]></category>

		<category><![CDATA[season's greetings]]></category>
<category>holidays</category><category>seasons-greetings</category>
		<guid isPermaLink="false">http://itexgroup.com/blog/?p=21</guid>
		<description><![CDATA[We&#8217;ve put together a little holiday message for all our colleagues, partners, and friends. Happy Holidays! (Click the &#8216;play&#8217; button and you&#8217;ll be taken to a special page containing a short animation. Enjoy:)

]]></description>
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