Driving Event Attendance Drives Business
Monday, October 22nd, 2007
Many people view events as a cost center, and if not done properly, they are. However, a successful event will drive enough business to more than offset the costs. To succeed in driving business, you must first drive attendance.
The challenge to driving attendance can be overcome by properly communicating the value of the benefits so that the attendee can weigh them against the costs of participating or the inverse: how to estimate the “opportunity cost” of NOT participating against the savings of NOT participating. To meet this challenge, it is important that you implement an effective event-marketing plan. Keys to a successful plan include: (more…)
Founder and
president of IT Exchange Group, Dana Toland oversees conference programs and services, as well as operations. Under Dana's
leadership, IT Exchange Group has evolved into a premier strategic marketing and meeting planning company primarily serving
companies in the IT industry. She has over fourteen years of experience in event marketing and operations, and was previously
employed by Daratech, Inc. and Relocation Resources International.