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	<title>IT Exchange Group Blog &#187; attendance</title>
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		<title>Driving Event Attendance Drives Business</title>
		<link>http://www.itexgroup.com/blog/driving-event-attendance-drives-business/</link>
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		<pubDate>Mon, 22 Oct 2007 20:34:14 +0000</pubDate>
		<dc:creator>Dana Toland</dc:creator>
				<category><![CDATA[Meeting Planning]]></category>
		<category><![CDATA[attendance]]></category>
		<category><![CDATA[driving-business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing-Plan]]></category>
<category>attendance</category><category>driving-business</category><category>marketing</category><category>marketing-plan</category>
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		<description><![CDATA[Many people view events as a cost center, and if not done properly, they are. However, a successful event will drive enough business to more than offset the costs. To succeed in driving business, you must first drive attendance.
The challenge to driving attendance can be overcome by properly communicating the value of the benefits so [...]]]></description>
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