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	<title>IT Exchange Group Blog &#187; customers</title>
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		<title>Marketing and the 3 C&#8217;s: Words to Ignore at Your Peril</title>
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		<pubDate>Tue, 18 Dec 2007 13:40:06 +0000</pubDate>
		<dc:creator>Dana Toland</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[customers]]></category>
<category>collaboration</category><category>creativity</category><category>customers</category><category>marketing</category>
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		<description><![CDATA[Customers
One morning I was sitting with a client when his phone rang. He picked up the phone and had a heated conversation with the caller. He then said goodbye and slammed the phone down saying, &#8220;Customers!&#8221; Haven&#8217;t we all had that feeling? But you can&#8217;t beat listening to the customer. We recommend not only surveys, [...]]]></description>
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