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	<title>IT Exchange Group Blog &#187; integrated-marketing-plan</title>
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		<title>Why Create an Integrated Marketing Plan?</title>
		<link>http://www.itexgroup.com/blog/why-create-an-integrated-marketing-plan/</link>
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		<pubDate>Mon, 31 Mar 2008 22:14:29 +0000</pubDate>
		<dc:creator>Dana Toland</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[goal-setting]]></category>
		<category><![CDATA[integrated-marketing-plan]]></category>
		<category><![CDATA[Marketing-Plan]]></category>
<category>goal-setting</category><category>integrated-marketing-plan</category><category>marketing</category><category>marketing-plan</category>
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		<description><![CDATA[A couple posts ago I talked about creating an integrated marketing plan. I&#8217;m sure some of you thought it seemed like too much bother. It is a lot of work, but can save you time and money in the long run. Especially with current concerns over the economy, smart marketing is the only way to [...]]]></description>
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