Market Research Surveys
Thursday, November 8th, 2007
Gathering market, industry, and customer intelligence is vital for staying abreast of the latest trends and identifying new opportunities for future growth. Increasingly, companies are turning to online surveys to capture this intelligence. Benefits gained through online market research surveys include:
- assessing the effectiveness of current marketing initiatives
- identifying new market opportunities
- gaining competitive insights
Specifically, surveys give an organization the feedback to help define, create and shape its strategies. (more…)
Founder and
president of IT Exchange Group, Dana Toland oversees conference programs and services, as well as operations. Under Dana's
leadership, IT Exchange Group has evolved into a premier strategic marketing and meeting planning company primarily serving
companies in the IT industry. She has over fourteen years of experience in event marketing and operations, and was previously
employed by Daratech, Inc. and Relocation Resources International.