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	<title>IT Exchange Group Blog &#187; Marketing-Plan</title>
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		<title>Why Create an Integrated Marketing Plan?</title>
		<link>http://www.itexgroup.com/blog/why-create-an-integrated-marketing-plan/</link>
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		<pubDate>Mon, 31 Mar 2008 22:14:29 +0000</pubDate>
		<dc:creator>Dana Toland</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[goal-setting]]></category>
		<category><![CDATA[integrated-marketing-plan]]></category>
		<category><![CDATA[Marketing-Plan]]></category>
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		<description><![CDATA[A couple posts ago I talked about creating an integrated marketing plan. I&#8217;m sure some of you thought it seemed like too much bother. It is a lot of work, but can save you time and money in the long run. Especially with current concerns over the economy, smart marketing is the only way to [...]]]></description>
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		<title>Creating An Integrated Marketing Communications Plan</title>
		<link>http://www.itexgroup.com/blog/creating-an-integrated-marketing-communications-plan/</link>
		<comments>http://www.itexgroup.com/blog/creating-an-integrated-marketing-communications-plan/#comments</comments>
		<pubDate>Wed, 23 Jan 2008 16:37:46 +0000</pubDate>
		<dc:creator>Dana Toland</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[IMC]]></category>
		<category><![CDATA[Integrated-Marketing-Communications-Plan]]></category>
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		<description><![CDATA[People make purchases based on connections they have with a particular product or service. That&#8217;s why we focus on creating strong connections between our client&#8217;s offerings and their target markets to establish long-term relationships between buyers and offerings. Through extensive review and understanding of our client’s needs and vision, we identify the elements that appeal [...]]]></description>
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		<title>Driving Event Attendance Drives Business</title>
		<link>http://www.itexgroup.com/blog/driving-event-attendance-drives-business/</link>
		<comments>http://www.itexgroup.com/blog/driving-event-attendance-drives-business/#comments</comments>
		<pubDate>Mon, 22 Oct 2007 20:34:14 +0000</pubDate>
		<dc:creator>Dana Toland</dc:creator>
				<category><![CDATA[Meeting Planning]]></category>
		<category><![CDATA[attendance]]></category>
		<category><![CDATA[driving-business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing-Plan]]></category>
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		<description><![CDATA[Many people view events as a cost center, and if not done properly, they are. However, a successful event will drive enough business to more than offset the costs. To succeed in driving business, you must first drive attendance.
The challenge to driving attendance can be overcome by properly communicating the value of the benefits so [...]]]></description>
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