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	<title>IT Exchange Group Blog &#187; sustainability</title>
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		<title>Sustainable Marketing</title>
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		<pubDate>Tue, 08 Apr 2008 17:44:05 +0000</pubDate>
		<dc:creator>Dana Toland</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[sustainability]]></category>
<category>marketing</category><category>planning</category><category>sustainability</category>
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		<description><![CDATA[Sustainability is a concept that is back in fashion after decades of unsustainable excess. It is not a concept just for agriculture and energy, but for marketing strategy as well. Sustainable marketing is mindful marketing. It&#8217;s careful planning, watchful waiting, and strategic implementation. All companies, both big and small, have limited resources to put into [...]]]></description>
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