Low-Cost or Cost-Neutral Conferences

With proper planning, you can create a low-cost or cost-neutral conference. As budget dollars - tighten, many of us are forced to do more with less, and this conference model has become more and more popular. However, you must be sure to employ the proper steps to thoroughly research and survey all potential components and participants, create a realistic budget that identifies all expenses and offsets including conservatively forecasting revenues, and collaborate with customers and partners to ensure that the conference is offering the right value proposition. Once this background is understood, it is possible to market to the right target audience through different channels with the ever-important right messaging and host a conference at no or little cost. To learn more about this read our blog post, Capitalizing on Market Opportunities with Low-Cost or Cost-Neutral Conferences.

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