The IT Exchange Group provides strategic marketing, expert meeting planning, and IT & new media services worldwide. We are dedicated professionals with the knowledge and expertise to plan and execute superior marketing plans to differentiate your product from the competition and increase sales. We specialize in planning and executing high-level conferences, conventions, tradeshows, user groups, technology advisory meetings and incentive programs to help drive new business and greater product awareness, and also offer IT & new media services to give your product a higher profile and sleeker look.
From the Blog
Looking at the Upside of the Downturn
I do not mean to make light of the difficulties many companies and people are facing during this recession. But I have been thinking that there is a bright side to it...
Don't Just Sit There - Market!
Trade show and exhibition marketing is not always handled in the optimal way by exhibitors. Despite that fact that there is enormous value through participation, many companies fail in the follow through...
Negotiating for Meetings - Part II
In our last post we talked about the buyer’s market in the hotel market. That said, you still need to go into any negotiation with your homework done...
Negotiating for Meetings - Part I
The economic downturn has created some positives for planning meetings. This is the first time since late 2001/early 2002, that planners have some leverage...
