Archive for December, 2007

Marketing and the 3 C’s: Words to Ignore at Your Peril

Tuesday, December 18th, 2007


One morning I was sitting with a client when his phone rang. He picked up the phone and had a heated conversation with the caller. He then said goodbye and slammed the phone down saying, “Customers!” Haven’t we all had that feeling? But you can’t beat listening to the customer. We recommend not only surveys, which are an excellent tool for gathering intelligence, but also face-to-face meetings where you really get to hear the good, the bad, and the ugly. You need to listen hard to your customers to improve your value proposition and avoid the commodity trap, or worse, the irrelevance trap! (more…)


Friday, December 14th, 2007

Turning briefly to the wonderful world of internet memes: ROFLCon is coming! Some folks at Harvard (although we would have expected MIT) are putting together this conference focusing on the finest of web weirdness.

Tim Hwang, a ROFLCon founder, says “With any hope, the conference will be an irreverent celebration of the amateur insanity, the 15-millisecond celebrity, and outright geekdom at the (dark?) heart of the internet.” (more…)

Season’s Greetings!

Tuesday, December 11th, 2007

We’ve put together a little holiday message for all our colleagues, partners, and friends. Happy Holidays! (Click the ‘play’ button and you’ll be taken to a special page containing a short animation. Enjoy:)


Limiting Meeting Liability

Wednesday, December 5th, 2007

It’s the evening of the first day of your company’s most important conference of the year. Everything’s gone smoothly so far and you’ve finally got some free time to do a little schmoozing at the evening reception party. As you enter the reception there’s a hushed crowd gathered around a man lying face down on the floor. A co-worker rushes over to you. The man tripped on a power cord and is unconscious. He’d been drinking. An ambulance is on its way. Are you protected if the man decides your company was somehow liable?

In a society where people sue for millions over missing pants and hot coffee, it’s imperative to be proactive and take the necessary risk management steps to limit one’s exposure to financial liability. ITEX has put together some guidelines for you to consider when conducting your next conference. (more…)