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Market Research Surveys

Gathering market, industry, and customer intelligence is vital for staying abreast of the latest trends and identifying new opportunities for future growth. Increasingly, companies are turning to online surveys to capture this intelligence. Benefits gained through online market research surveys include:

assessing the effectiveness of current marketing initiatives
identifying new market opportunities
gaining competitive insights

Specifically, surveys give an organization the feedback to help define, create and shape its strategies.

There are a number of survey formats including General Market Research, Brand Survey, Corporate Image, and Customer Satisfaction. Choosing the right survey format begins with an internal assessment of business needs. Next, you need to take a structured approach to build the questionnaire and identify the target audience to insure that the survey is aligned with specific needs. Be sure to share internally periodic updates of early findings. At the close of the survey period, you should be able to report survey results and actionable recommendations.

In today’s complex business environment, it is key for leading companies to factor several different elements into their long-term strategy. Companies cannot assume that they know what their clients think, or are aware of everything that is happening within their industry. It’s important that they use surveys as a means to gather the necessary intelligence to succeed.

For more information on the specific survey types, visit our Strategic Marketing Page or contact us today.